Content Made Simple

Ask yourself, do your customers need information before they decide to do business with you? Do customers in your industry have ongoing informational needs? Are there changing conditions in your industry that impact your customers’ businesses? If you answered “yes” to any of these questions, then content marketing offers an outstanding opportunity for you to provide valuable information to your customers in order to assert your expertise and stay top of mind when customers are ready to do business with you.

If you operate in an industry where there is homogeneity among available products and services or among companies themselves, then content marketing can be one of the most efficient and effective ways for you to distinguish yourself from your competitors. Think about it – if you were trying to decide between two plumbers, and one had a simple company name and “call now” message on his website, while the other had valuable informational content on how to detect leaks, what to look for in a plumber, when rusty pipes need to be replaced, etc. – which one would you be more likely to choose? Professional expertise demonstrated through content makes the choice easy.

If you want more traffic on your site, then content is the most cost-effective and powerful method to get it. You’ve invested a considerable amount of resources into your web presence, but you have to give your customers a reason to visit and spend time on your site. And not just once, but on a regular basis. A steady stream of high-quality content will attract new customers to your site and maintain regular engagement with your existing customers.

Leadership is a tricky thing. Sometimes it’s easier to attain than it is to hang onto. If you’re already a leader in your industry then reinforce your stature and leverage your dominance by showcasing your reputation and expertise with a robust content marketing strategy. If executed effectively, you will increase existing customer loyalty, attract new customers, and protect and grow your market share.

If you’re not the top dog in your industry, then fret not. An effective content marketing strategy can harness your company’s internal expertise and showcase it within your industry. As your thought-leadership steadily grows over time, you’ll expand brand awareness, reputation and, ultimately, market share. Content-marketing can be a cost-effective and powerful way for you to carve out more share of voice for your company and compete with companies that are larger and have more resources.